The concept of Lifestage marketing was introduced to JPMC as a way to connect with customers and provide opportunities to introduce new products. The attached customer journey map provided a visual way to identify triggers and opportunities.

Customer Journey Map

To help KFC understand how to connect media channels with insights, we worked with the team in Trinidad and Tobago to illustrate connections. The attached slide helped the team create appropriate messaging, tone and product.

Attached Slide

To help a pharmaceutical brand understand the path to DTC advertising, we worked with fingerpaint and ALL GMS to simplify the step-up approach in 1 ez graphic that was presented to clients and upper management.

Media Investment Plan

GMM worked with CMB to create a digital funnel to help the team determine how to measure success for each tactic recommended on the media plan.

Digital Funnel

A new non-profit, Celebrating One, was struggling with how to express their brand to multiple targets. We worked with the founder to develop a Brand Model (attached) that clarified and aligned their constituents around their mission.

Brand Model

GMM provided an integrated communications platform recommendation for social media deployment @The Ohio State Bar Association.

Communications Platform