The concept of Lifestage marketing was introduced to JPMC as a way to connect with customers and provide opportunities to introduce new products. The attached customer journey map provided a visual way to identify triggers and opportunities.
To help KFC understand how to connect media channels with insights, we worked with the team in Trinidad and Tobago to illustrate connections. The attached slide helped the team create appropriate messaging, tone and product.
ACTIVATION: Pharma Plan
To help a pharmaceutical brand understand the path to DTC advertising, we worked with fingerpaint and ALL GMS to simplify the step-up approach in 1 ez graphic that was presented to clients and upper management.
GROWTH: New Biz
A new non-profit, Celebrating One, was struggling with how to express their brand to multiple targets. We worked with the founder to develop a Brand Model (attached) that clarified and aligned their constituents around their mission.
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